According to IBIS World, the fitness industry will continue to grow slowly over the next five years with revenues projected to increase. However in the midst of this, fitness gyms will have to find opportunities to connect with gym-goers. So while owners of gyms and manufacturers of fitness equipment do what they do best - keep people fit - Intersog will read the research and digest the data for readers to skim through and reference.
42% of consumers want a wearable for their wrist
62% of consumers would like a “lifestyle tracker”
Millennials are fans of engagement and gamification wearables / apps that award users
Baby boomers are becoming more health conscious thus signing up for club memberships and driving revenues to $30 billion in 2018
According to a recent research on the UK fitness tracking market, nearly 10 percent of the country's population (over 6 million people) are already tracking metrics like steps, fitness levels, and heart rate currently, and an estimated 13.1 million will be using health and fitness wearables in 2015
30,000 membership-based exercise facilities in the U.S.
Fitness centers will grow over the next five years
Technology should balance personal attention of gyms
25% of health club members in the U.S. are over 55 and it’s the fastest-growing segment of health-club members since a study began in 1998 (17 years!)
The sales of fitness equipment have increased YOY since 2009
Functional Fitness: Everyday activities that are made easier through fitness
Equipment that monitors health maintenance, blood sugar, blood pressure and bone density monitoring are expected to double
By identifying technology opportunities the fitness industry has the opportunity to succeed if they can engage with the audience/trend that is going to impact their work. We're currently building an innovative fitness tracker app for our client, feel free to sign up below to get an alert once we publish a case story about it! Read about mobile app development.
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Sources: IBIS World; MillennialMarketing; WT Vox; image - Qardio
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