While surfing through Google Think Insights, I've come across an interesting study in which almost 300 professionals from creative and digital media agencies were polled on how they develop digital ads for desktop, smartphones and tablets. The study found that although there're more end users in HTML5 compatible environment today, the vast majority of digital media houses still design their ads primarily for PCs.
Reasons why many agencies stay away from mobile app developing for smartphones and tablet screens are:
Most of digital media agencies design ads for desktop in-house and outsource ads design for mobile and tablet devices:
However, agencies understand and admit the benefits of HTML5 based digital ads. They list among top benefits:
Google has also found that 63% of agencies have no or very little in-house experience with HTML5 design and development.
Read more about android app development in our solutions.
Good news is that 70% of agencies are very or extremely likely to design digital ads for smartphones and tablets in the next 12 months.
And yes, most of agencies - almost 90% - are optimistic about the future impact of HTML5 solutions on the digital advertising industry.
Read more about ios app development in our solutions.
Want to stay tuned on the latest trends in HTML5 responsive design? Please sign up to our newsletter below.
Intersog, a leading technology partner, gains recognition on Clutch's prestigious list for game-changing software developers…
In the shift towards widespread remote work, the adoption of advanced digital tools marks a…
In the quest for innovation, the fusion of AI and Machine Learning with global remote…
In an era marked by rapid technological progress, the fusion of cloud computing and artificial…
Explore Intersog's unique approach to tech recruitment, offering a transparent, direct path to genuine career…
Explore the critical role and innovative strategies of efficient software maintenance for ensuring software stability,…
This website uses cookies.