Software vs Apps: The Future of Development

Intersog presents our analysis of the key mobile market trends and future expectations presented by Google at iForum 2013 in Kyiv.

You should stop developing for desktop! Why?

According to the latest research by Google, 74% of all B2B leads are already made with a smartphone. As of February 2013, the number of active US app users exceeds the desktop and laptop users and the mobile market is growing at a very rapid pace.

Intersog has analyzed Google mobile market outlook in terms of mobile app development, marketing and business strategy and compiled the most interesting findings in a presentation below.