The Northern Trust Corporation is an American international financial services company headquartered in Chicago, Illinois. The company was looking to build an iOS-operated marketing and target audience prospecting tool.
Intersog's mobile developers built an educational and marketing tool that casts a wide net to wealth-minded individuals and helps to qualify a target prospect; those with 10+ million dollars to invest.
Through the division of lifestyle choices: family, philanthropy, lifestyle, and capital assets, this dynamic iPad app sets the user through a path of interactive content to provide advisement and insights on managing their wealth assets.
With quizzes, Q&A's, contact the experts, and other features, Northern Trust is collecting valuable data through usage analytics tools and a user registration process that prompts users to provide additional details to help deliver the right content.
Encrypted, secure data transfer; registration, login/authentication with user profile and preferences.
Interactive education for a life-driven approach to wealth management.
Access to articles, images, toolkits, bookmarks, favorites, checklists, quizzes, videos, and podcasts is delivered to the iPad through a robust web-based CMS managed by Northern Trust.
Advanced search functionality.
CMS allows for formatting, uploads, publishing/expiring data parameters, changing category names, and much more.
Educating the target audience and prospective customers
Specific analytics drills into the likelihood of the user being a target prospect.
Enabling Northern Trust to personalize content based on user responses and app interactions.
Northern Trust can cast a wide net to a broad user base with low cost and high effectiveness.