CDW Corporation (NASDAQ: CDW) is one of the world’s largest providers of tech products and services, and with such an immense number of employees and customers, fluent and frictionless communication has been a cornerstone of its success. Timely adoption of new practices is always a good idea, and that is where Intersog steps in. This case study showcases how a well-crafted mobile app brings value to the Fortune 500 company, allowing it to treamline its staff-client cooperation.
CDW Corporation is an international provider of hi-tech equipment and services for clients across such industries as education, health care, enterprise, and government. Headquartered in Lincolnshire, Illinois, with offices in Canada and the UK, the corporation employs over 9,000 people worldwide and is ranked 149th on the Fortune 500 list.
The app we built for CDW was meant to increase the efficiency of the in-house and external sales teams with the key point being the improvement of staff-client communication.
With more than 9000 employees and hundreds of thousands of clients, CDW needed a solution that would allow the sales representatives to efficiently communicate with the clients. Giving sales representatives greater flexibility and the power to use and analyze the data fast was the main challenge, and CDW lacked the adequate solution to make that happen.
CDW already had an in-house development team, but still, they needed Intersog’s software engineering expertise as well as UI and UX design experience to make that app truly great. Considering how many sales reps there are and the fact that all of them would use different smartphones, we decided to build a hybrid app.
Our cooperation with CDW allowed the corporation to streamline staff-client communication, allowing the sales reps to quickly access, analyze, and prioritize the client data. The app is fully functional on a wide variety of smartphones, which is a cost-efficient solution for CDW. Fast data processing and quick access to phone numbers and emails are features that also benefit the employees greatly, allowing them to focus more on communication itself.