Thanks to the booming of a stay-at-home economy in 2020 and 2021, the number of mobile application downloads has risen dramatically making mobile app development one of the most lucrative business venues. There are approximately 3.2 billion smartphone users worldwide, and this number keeps on growing further.
It is estimated that the number of smartphone users will be up to 7.5 billion by the year 2026, which once again shows how much of a lucrative venue mobile app development is. The worldwide mobile application revenues have risen dramatically throughout the past two years from 461 billion in 2019 up to 639 billion in 2021.
It is quite likely that the global revenues generated by mobile apps would top 100 billion by 2024 making it one of the most profitable industries. The growth rates are preposterous, and as more and more people own smartphones, the market expands further with every following year.
Today, we are going to take a look at some of the most incredible mobile app development industry statistics and see exactly why you might want to try and tap into that quite literally bottomless source of income.
Millions of Apps
AppStore alone features up to 2 million applications for the users to download. Google Play has a whopping 3,5 million apps. Such a gap between the two major app stores might be due to AppStore’s strict policies regarding the application that can be featured in the store.
Add 660,000 apps from Windows Store and some 460,000 apps from Amazon Appstore and you’d have a rather saturated and highly competitive market.
How many of those apps have any actual value for the user? Well, that is a tough question to answer as there are hundreds of thousands of apps that do not even have any reviews from the users, so you can assume that a large portion of those are actually useless.
This is good news for anyone trying to make a good app that actually makes a difference and gives something valuable to the users. At the same time, you’ve got to understand how saturated the market is and how difficult it might be to get on top of that competition.
Developing a great application that stands out and gives an exceptional experience to the users is not an easy feat. That is why you need a team of real experts to get your application development project going.
Contact Intersog to hire a team of mobile application development experts!
App Downloads Keep Growing
According to the Statista report, more than 218 billion apps have been downloaded by users worldwide in 2020 compared to 204 billion in 2019. People have been downloading more apps every following year for the past decade, and the rates are not showing any sign of slowing down.
You probably have a smartphone and you download and delete apps on a regular basis. Taxi apps, food delivery apps, utility apps, mobile shopping apps, business apps, games, networking apps, social media apps, e-commerce, and payment apps – all of that comes and goes.
There are certain apps that stay on your phone forever – especially valuable applications that are essential for your professional and personal life. These are the high-value apps that generate the most income for the creators. Alternatively, millions of apps are downloaded and immediately deleted by the users just because they are not up to modern standards or due to other issues.
Millions of Apps Get Deleted
It is not enough to just know what makes the users download your app; it is as important to know why they would delete it. It is estimated that 56% of all apps get uninstalled within the first 7 days. There are many reasons as to why people would delete an app, so you cannot put a finger on a single reason and try to battle just one common issue.
The Reasons for Uninstalling the App
- 50.6% of users would uninstall the app if it takes too much of their device memory and they want to free up some storage space on their phone;
- Complex registration process might cause the majority of users to uninstall the app on the first day of use;
- Security and privacy issues or shady privacy and security policies cause 29.6% of users to uninstall the app;
- 71% of users would delete the app because of the annoying notifications;
- 62% would delete the app because of the performance issues – crashes, freezes, and other errors;
- 20% of users would delete the app if it consumes too much data.
There might be many more reasons for the users to delete an app – most of those would be rather subjective. For instance, the users might just get tired of the app, no longer require the services it provides, or find a better substitute. There are things you cannot control, and you will surely lose some users along the way. Nonetheless, the mobile app industry statistics are absolutely crucial for understanding your customers and the ways you can make them stay around for a long time.
You must also remember that the mobile experience you deliver to your users will be a huge factor shaping their opinion of your brand. Poor performance of your app will make 65% of users think negatively of your brand. In case your business and the service you offer are deeply rooted in customer interaction via the mobile app, it needs to be nearly perfect.
The key objective here is to make your app as useful and as perfect as you possibly can. At the same time, you would want to keep the new users coming at a faster rate than the old ones leaving.
Additionally, you would want to pay attention to the following points:
- Make sure your app runs smoothly on all types of devices and is perfectly optimized for different screen sizes and operational systems;
- Give your readers an intuitive interface or simple instructions so that they can set the application up and get it running in a matter of minutes;
- Make the registration process, if necessary at all, as fast and as simple as possible;
- Eliminate redundant notifications – only bother your users when it is absolutely necessary;
- Avoid stuffing your app with too many features. Not only does it confuse the users, but it might also compromise the app’s performance;
- Localize the app for multiple languages.
There are ways to make your app stay on your users’ phones longer and to make sure that happens, you’ve got to make your app really good. It takes a team of real professionals to develop an application that is valuable, engaging, and perfectly optimized for different devices.
Contact Intersog to hire the best mobile developers and get your project going.
Leading Business Verticals
Most of the Internet surfing, shopping, and business activities that were previously confined to desktops now occur on mobile devices. It is estimated that the average American spends nearly 4.5 hours a day on their mobile device, and these 4.5 hours do not even include phone calls. Shopping, commerce, business communication, social media, education, gaming, and many more can be done straight from your smartphone.
This has opened new opportunities for numerous business verticals to take advantage of mobile applications. There are industries that benefit from mobile applications more than others, so if you are in one of those domains, investing in mobile application development might be a good idea.
Fintech and Banking
In 2020, Banking and Fintech were downloaded 4.6 billion times worldwide. This is a 15% growth rate compared to the previous year.
Food, Restaurants, Delivery
Food and Drink delivery apps have been downloaded 400 million times in 2020, which is a 20% growth compared to 2019.
10.6 million travel apps have been downloaded in Q2 2021, which is an 81% jump compared to the same period in 2019. As the world recovers from the pandemic and travel bans are being lifted, people seem to go back to traveling.
There is a totally obvious reason why people would download these types of apps more – the pandemic. People need to manage their finances without actually going to the bank office, they order more food delivery, and as the pandemic seems to be slowing down, they want to break free and go rest somewhere.
These mobile application industry statistics should not be surprising in the slightest as the state of the mobile app industry is dictated by the needs of the users. And those needs have shifted dramatically in the light of global events.
Mobile Advertising Generates Billions
Digital advertising has been a huge driver of growth for businesses since the dawn of the Internet. With the use of smartphones and in-app advertising, there emerged an entire industry of in-app advertising.
As of now, the in-app advertising industry generates billions of dollars of income every year, and seeing where the mobile application industry is going, it is not going to slow down any time soon.
Here are the key stats on ad revenue:
- In 2020, global spending on mobile advertising reached $276 billion.
- In the US alone, the mobile advertising spending reached $113 billion
- Facebook’s advertising revenue amounted to $84 billion
- Google advertising revenue stacked up to $147 billion
So, what’s in it for you, and can you actually tap into that huge pool of money? Yes, you can. There are millions of brands out there trying to get their message to customers all around the world, and your app might just be a great tool to help them achieve their goals. Given your app is popular enough, you can generate incredible income from ad revenue alone.
Mobile advertising rates would vary depending on the industry or even the type of operating system your app runs on. The cost per thousand impressions, which is known as the Cost-per-Mile (CPM) among the marketing professionals, would depend on a variety of factors, but we can still give you some solid numbers:
- Global CPM range for iOS rewarded videos - $1.96 - $14.5
- Global CPM range for Android rewarded videos - $1.59 - $11.4
- Global CPM range for iOS interstitial ads - $2.27 - $9.64
- Global CPM range for Android interstitial ads - $3.1 - $10.11
- Global CPM range for iOS banners - $0.16 - $0.38
- Global CPM range for iOS banners $0.16 - $0.52
Keeping these data points in mind, you can already have a rough idea of how much money you can make via in-app advertising. Of course, your application needs to be good enough to attract users. And if your app has a large number of users, you can ask for a much higher CPM from any brand that would like to place their advertising into your application.
If you have any reservations about in-app ads or do not think it is going to be worth it, just look at the following chart. Mobile advertising spending dominates other media by a considerable margin.
Mobile advertisement is huge, and as smartphones become more and more common, it is easy to see how it is going to become even bigger.
The mobile app development statistics are quite impressive – people spend more time on their phones, they download millions of apps, and they consume loads of advertisements. The marketers are ready to pay for those ads too, which might prove to be a rather lucrative venue.
With a projected growth of the number of smartphone users up to 7.5 billion over the following 5 years, you are quite likely to find the audience for almost any kind of app. Naturally, you don’t want to build just any app. You want to develop an application that is going to produce a real impact, engage thousands and thousands of users, and give you a strong market presence.