Today, nothing matters as much as user experience. And user demand for such capabilities as rich content, transparent multi-channel support, real-time feedback and analytics, personalization, etc is growing by leaps and bounds across various industries and niches. Online gambling isn't an exception. To deliver rich content and great UX, online gambling operators typically build a portfolio of best-of-breed games like blackjack free games from different suppliers and are challenged with information dispersion, as many gamers have accounts in each of the supplier's own proprietary platforms.
As a matter of fact, continuous integration of new features of different proprietary platforms can be very expensive and complex for operators. To avoid this challenge, they're recommended to choose content agnostic gaming platforms able to provide all users with a single view across multiple online channels and seamlessly integrate content from various providers.
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Now let's see what gambling operators should be specifically looking for in an online gaming platform these days.
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