IT Strategy

How To Establish Release Management Processes For Your Business

There is a common mistake that many businesses make when setting up their release management tool. The Salesforce release management toolkit is one of the best ones available in the market today, but if you do not follow the vital steps of setting it up, you will definitely have some very bad results. You will get to use it but not to its full capacity. Establishing release management processes in isolation from the business processes is one of the worst mistakes to make. Release management tools go hand in hand with the enterprise strategy, objectives, governance, change management plus some other aspects. The processes of release management need to be formed in such a way that everyone in the business is on the same page.

Goals of release management

The main goal of release management is to have a consistent set of reliable and repeatable processes that are resource independent. This enables the achievement of the most favorable business value while at the same time optimizing the utilization of resources available. Considering that most organizations focus on running short, high-yield business projects, it is essential for optimization of the delivery value chain of the application to make certain that there are no holdups in the delivery of the business value.

Take for instance the migration toolkit, as this tool has proven to be great in governance. A release management tool should allow for optimal visibility and accountability in governance.

Processes and release cycles

The release management processes must be consistent for the whole business. It is necessary to have streamlined and standardized processes across the various tool users. This is because they will be using the same platform and resources that enable efficient completion of their tasks. Having different processes for different divisions of your business can lead to grievous failures in tool management. The different sets of users will need to have visibility into what the others are doing. As aforementioned, visibility is of great importance in any business process.

When it comes to the release cycles, it is also imperative to have one centralized system that will track all the requirements of the different sets of users. It is also necessary to have this system centralized so that software development teams get insight into the features and changes requested by the business. Requests have to become priorities to make sure that the business gets to enjoy maximum benefit. Having a steering team is important because it is involved in the reviewing of business requirements plus also prioritizing the most appropriate changes that the business needs to make.

The changes that should happen to the Salesforce system can be very tricky and therefore having a regular meet up between the business and IT is good. This will help to determine the best changes to make to the system that will benefit the business. By considering the cost and value of implementing a feature, the steering committee has the task of deciding on the most important feature changes to make.

Are you in the process of setting up tooling for your release management or migrating your application to the Cloud? Contact Intersog for free consultation now!

Jenny Richards is content marketer for, one of U.S. leading providers of remote DBA services. See more at