Forming a strong partnership bond is paramount for business success, and our long-term partnership with Neustar is one of the better examples of it. For ten years, Intersog and Neustar have been working together to achieve new heights in digital transformation. Over the years, we’ve built productive relationships that brought mutual benefits and tangible success.
Neustar, formerly known as Aggregate Knowledge, is a media intelligence platform that helps marketers to analyze and optimize the efficiency of their campaigns. The company is headquartered in Reston, VA, the USA with a strong global presence providing businesses around the world with the authoritative identity tool for gaining valuable marketing insights.
In partnership with Neustar, Intersog developed the PlatformOne, a tool that identifies and segments the potential buyers or customers across social platforms, including Facebook, identifies trends in media, quickly analyzes the efficiency of the marketing campaigns, and evaluates audience metrics.
As mentioned above, the cooperation between Intersog and Neustar lasted for a decade, and over that time, we’ve encountered a variety of challenges and had to implement all sorts of improvements and updates to keep the platform relevant and fully-functional.
Our cooperation started back in 2007, and the main challenge at that time was to develop a new report manager and update the legacy web application based on the Aggregate Knowledge Discovery Engine. The legacy application sufficed for a time, but it was getting outdated by the day, and for that reason, Aggregate Knowledge needed some substantial changes. As you can tell, that was just the beginning of a fruitful partnership that turned out to be one of the longest we’ve ever had.
In 2017 Neustar was purchased by the Golden Gate Capital group. Right now, Neustar is a global provider of media intelligence employing over 2000 people worldwide. In partnership with Intersog, Neustar has made a huge leap and underwent a digital transformation that allowed it to take a leading position in its domain. Our decade of effective cooperation and trusty partnership resulted in the adoption of innovative tech and tremendous business success. By increasing the overall efficiency of the AK system, we helped Neustar generate more profit. In the end, we are proud of our decade of partnership.