A Decade of Partnership with World’s Leading Information Services Vendor

Abstract

Forming a strong partnership bond is paramount for business success, and our long-term partnership with Neustar is one of the better examples of it. For ten years, Intersog and Neustar have been working together to achieve new heights in digital transformation. Over the years, we’ve built productive relationships that brought mutual benefits and tangible success.

Client

Neustar, formerly known as Aggregate Knowledge, is a media intelligence platform that helps marketers to analyze and optimize the efficiency of their campaigns. The company is headquartered in Reston, VA, the USA with a strong global presence providing businesses around the world with the authoritative identity tool for gaining valuable marketing insights. 

Product

In partnership with Neustar, Intersog developed the PlatformOne, a tool that identifies and segments the potential buyers or customers across social platforms, including Facebook, identifies trends in media, quickly analyzes the efficiency of the marketing campaigns, and evaluates audience metrics. 

Key Features

• Connectivity between different platforms like Google, Facebook, Amazon with Neustar identities and the holistic profiling of the customers.
• Communication personalization for both inbound and outbound marketing.
• The platform generates a comprehensive real-time representation of the target audience without compromising their privacy.
• Outreach expansion and identification of relevant campaign strategies.
• Allocation of media spending to improve efficiency and ROI.
• High-speed data processing and reporting for real-time campaign optimization.

Challenge

As mentioned above, the cooperation between Intersog and Neustar lasted for a decade, and over that time, we’ve encountered a variety of challenges and had to implement all sorts of improvements and updates to keep the platform relevant and fully-functional. 

Our cooperation started back in 2007, and the main challenge at that time was to develop a new report manager and update the legacy web application based on the Aggregate Knowledge Discovery Engine. The legacy application sufficed for a time, but it was getting outdated by the day, and for that reason, Aggregate Knowledge needed some substantial changes. As you can tell, that was just the beginning of a fruitful partnership that turned out to be one of the longest we’ve ever had.

Solution

2007-2008

• Developing the new version of the app built on Spring WebFlow and Hibernate to form a single system ORM.
• Improving the systems speed and productivity using JasperReports.
• Reworking the initial UI using AJAX adding new interactive elements and changing the basic outlook of the web portal.
• Integration of Yahoo YUI, Open Flash chart, and FlowChart to create an intuitive visualization of the reports.
• Updating the Onsite and Ad Platform AK tools and transforming the system’s architecture to match contemporary standards.
• Modifying the access level system by implementing iBatis/MyBatis technology.
• Updating the app using the Apache CXF framework.

2009-2010

• Migrating the database from the old MySQL to the updated PostgreSQL.
• Creating the new framework for report creation based on the SOA and the cluster architecture using the Truviso system as the basis. 
• Introducing the Big Data system based on Java 6.0, Spring Framework, Apache CXF, Apache POI, iBatis, and Velocity for processing gigabytes of data on the daily basis.
• Updating the UI to automate the Aggregated Knowledge system’s structure.
• A new web app based on the SnowFK framework with the app interface built on HTML5/CSS3 in conjunction with AJAX and JQuery.

2010-2012

• Complete automation of the QA testing using the Selenium framework.

2013-2017

• Conducting support and providing regular updates to the system.

Results

In 2017 Neustar was purchased by the Golden Gate Capital group. Right now, Neustar is a global provider of media intelligence employing over 2000 people worldwide. In partnership with Intersog, Neustar has made a huge leap and underwent a digital transformation that allowed it to take a leading position in its domain. Our decade of effective cooperation and trusty partnership resulted in the adoption of innovative tech and tremendous business success. By increasing the overall efficiency of the AK system, we helped Neustar generate more profit. In the end, we are proud of our decade of partnership.