A Decade of Partnership with World’s Leading Identity Resolution Vendor

Intersog formed a long-lasting partnership with Neustar providing a variety of IoT and software development solutions over the years.

Company

Neustar, Inc.

Industry

Digital Marketing

Headquarters

Reston, VA, USA

Client Since

2007

Services

Back-end/front-end development, Big Data development, Quality Assurance

Technologies

JavaScriptHTML/CSSJavaMySQLjQuery

Team Location

United States, Ukraine

Team Size

1-4

Forming a strong partnership bond is paramount for business success, and our long-term partnership with Neustar is one of the better examples of it. For ten years, Intersog and Neustar have been working together to achieve new heights in digital transformation. Over the years, we’ve built productive relationships that brought mutual benefits and tangible success.

Client

Neustar, Inc., a TransUnion company, is a media intelligence platform that helps marketers to analyze and optimize the efficiency of their campaigns. The company is headquartered in Reston, VA, the USA with a strong global presence providing businesses around the world with the authoritative identity tool for gaining valuable marketing insights.

Product

In partnership with Neustar, Intersog developed the PlatformOne, a data intelligence tool that identifies and segments the potential buyers across social platforms, including Facebook and Intagram, identifies trends in media, quickly analyzes the efficiency of the marketing campaigns, and evaluates audience metrics.

Key Features

Connectivity between different platforms like Google, Facebook, Amazon with Neustar identities and the holistic profiling of the customers.
Communication personalization for inbound and outbound marketing campaigns.
Generating a comprehensive real-time representation of the target audience without compromising their privacy.
Outreach expansion and identification of relevant campaign strategies.
Allocation of media spending to improve efficiency and ROI.
High-speed data processing and reporting for real-time campaign optimization.

Challenge

As mentioned above, the cooperation between Intersog and Neustar lasted for a decade, and over that time, we’ve encountered a variety of challenges and had to implement all sorts of improvements and updates to keep the platform relevant and fully-functional. 

Our cooperation started back in 2007, and the main challenge at that time was to develop a new report manager and update the legacy web application based on the Aggregate Knowledge Discovery Engine. The legacy application sufficed for a time, but it was getting outdated by the day, and for that reason, Aggregate Knowledge needed some substantial changes. As you can tell, that was just the beginning of a fruitful partnership that turned out to be one of the longest we’ve ever had.

Solution

2007-2008

2009-2010

2010-2012

2013-2017

Result

Neustar is a global provider of identity resolution and data intelligence services employing over 2000 people worldwide. In partnership with Intersog, Neustar has made a huge leap and underwent digital transformation that allowed it to take a leading position in their domain. Our decade of effective cooperation and trusty partnership resulted in the adoption of innovative tech and tremendous business success. By increasing the overall efficiency of the AK system, we helped Neustar generate more profit. In the end, we are proud of our decade of partnership.

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