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Healthcare IT Outsourcing Shows Signs of Revival, Since 2011

According to the latest Everest Group Report, in 2014, the healthcare IT outsourcing (ITO) market showed signs of revival, as deals with large-sized providers gained traction. The report also predicts an increase for IT outsourcing by healthcare providers that is expected to accelerate into 2020 at an annual growth rate of 14%.

telemedicine apps, video medicine apps

Healthcare ITO is on the rise in result of providers being driven by consumerization.

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Consumerization is the reorientation of product and service designs around the end user; consumers are taking the reigns, as they focus on their individual health outcomes and the ability to access information anytime/anywhere. Much of this demand has come in result of the use of mobile devices, which is expected to reach 3.5 billion global smartphone subscribers by 2019.

Currently, healthcare providers are looking to influence consumers through the following methods:

  • Education
  • Improvements of care administration
  • Tackling of readmission issues
  • Enhancement of health outcomes

Their interest does not end there as healthcare providers are also beginning to invest in technology that allows them to differentiate themselves from the competition and engage better with patients. These digital technologies include social media, mobility, analytics and cloud infrastructure.

As a provider of healthcare ITO services, Intersog has the capability of providing your business with digital technologies that will allow you to engage with consumers and beat out competitors. We had the opportunity to collaborate with Video Medicine, Inc. on design and development of Video Medicine - the world’s first HIPPA compliant telemedicine app that allows patients to connect with medical specialists using a live video chat. Patients are able to speak with a wide range of top quality U.S. licensed physicians – John Hopkins, Harvard, Mayo Clinic, Stanford, Northwestern, and more! – for medical advice, to learn about treatments/diagnoses, and in some cases, receive a prescription.

To learn more about the Video Medicine app, follow Intersog on LinkedIn to be notified of the release of the Video Medicine’s case study.

Vanessa is Intersog's Marketing Manager for North America and has a nine year marketing background that crosses all facets of marketing, which includes B2C and B2B marketing. Or as Vanessa likes to say, "H2H marketing." When Vanessa is not at the office, she can be found exploring, eating and spending time with her better half, Spencer and their four-legged pets, Stanley Cup and Lady.