Software vs Apps: The Future of Development

Intersog presents our analysis of the key mobile market trends and future expectations presented by Google at iForum 2013 in Kyiv.

You should stop developing for desktop! Why?

According to the latest research by Google, 74% of all B2B leads are already made with a smartphone. As of February 2013, the number of active US app users exceeds the desktop and laptop users and the mobile market is growing at a very rapid pace.

Intersog has analyzed Google mobile market outlook in terms of mobile app development, marketing and business strategy and compiled the most interesting findings in a presentation below.

Software vs apps from INTERSOG
Vik is our Brand Journalist and Head of Online Marketing / PR with 11+ years of international experience in IT B2B. He's also a guest blog contributor to Business2community, SitePoint, Journal of mHealth, Wearable Valley and other IT portals. You can contact him directly on LinkedIn.

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