Helping a British Taxi Service by Developing an Intuitive Mobile App

Abstract

The ride-hailing market is dominated by several large corporations, which makes competition highly fierce for businesses in the domain. Taxi4U is a large airport and seaport transfer service in the UK, and its success comes from occupying a specific niche and offering better pricing options to customers.

However, lower prices are not enough to make your customers love you. Modern consumers are hooked on experiences, and the better experience you give, the more money you make. That was precisely the case here; Taxi4U needed to revolutionize its customer experience and to achieve that, it needed a user-friendly and intuitive mobile app that would let the clients order a taxi in a matter of two taps on their smartphones. Intersog offered the right set of solutions to make the vision for this app come to life.

Client

Taxi4U provides airport and seaport transfer services across the UK’s major cities and several cities across Europe and Canada. One distinctive feature of Taxi4U is that its fleet consists of either electric or hybrid vehicles only, which makes it an attractive transfer option for many customers. The company offers reasonable price tags, eco-friendly transportation, and exceptional service quality. 

Product

Intersog developed two versions of the mobile app on iOS and Android. One app version supports the client side, and the other supports the driver side. 

Key Features

Taxi4U for Drivers:

• The app shows nearby orders on the screen of the smartphone automatically without any calls from the operator
• The location of the passenger is displayed on the map, making pick-up easier and faster
• The drivers can choose to either reject or confirm the order
• The drivers see the client’s name, contacts, and preferences
• The drivers can also see the clients’ statistics

Taxi4U for Passengers:

• The app allows the passengers to choose among four different types of vehicles: Saloon, Estate, Multi Seater, and Minibus
• The clients can also see the driver’s rating based on previous customers’ experience, and only high-rated drivers are allowed to work for Taxi4U
• Card or cash payment options
• After each ride, the passengers get the receipt by mail
• The passengers can track the driver’s location on the map

Challenge

Taxi4U specializes in airport and seaport transfers, so it is a highly specialized business that focuses on a single type of service. With fierce competition in the market and with a large chunk of it being occupied by ride-hailing giants like Uber, Taxi4U needed to find a way to stand out and outdo the competition in its service segment.

Choosing quite a narrow specialization, Taxi4U needed a robust and user-friendly mobile application to offer drivers and clients a comfortable and satisfying experience.

As mentioned above, Intersog was tasked with developing two versions of the app: one for the drivers and one for the passengers, and each of those versions had to have several unique features. To achieve that, we came up with a specific set of solutions.

Solution

• Designing an MVP for an app with basic functionality
• Building API compatible with iOS and Android
• Automating driver search to minimize the involvement of the operators
• Integrating maps for driver-passenger location and easy navigation 
• Integrating e-commerce solutions for card payments and email receipts
• Developing a Big Data solution for feedback collection and rating generation

Results

Together with Taxi4U, we’ve designed and developed a mobile app that runs perfectly on modern iOS and Android devices. It provides all the features a client would expect from the ride-hailing app – quick taxi ordering, comfortable payment options, map navigation, a rating system, and more.

We are proud of the app we rolled out together with Taxi4U, and it is especially great to see the company expanding its global presence. Intersog established a strong partnership with Taxi4U, deployed a fully-functional and robust product, and ensured its flawless performance over time.

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