I've just stumbled upon quite an interesting study on mobile healthcare app developer economics 2014 and thought it might be worthwhile to share its key takeaways with a broader audience.

Whereas mobile health (aka mHealth or m-health) isn't yet a hot topic at mobile thought leader events and conferences, it did progress along the industry hype cycle in the past 2 years, and has already entered the phase of commercialization. See for yourself:

  • As of Q1 2014, the number of mHealth apps launched to iTunes and Google Play has more than doubled compared to the same period 2 years ago and reached over 100,000 apps
  • In 2013, mHealth market revenue reached USD 2.4 billion, and is projected to grow to USD 26 billion by 2017, accounting for 0.5% share of the global healthcare market
  • Today, 69% of mobile healthcare app publishers make money from service focused apps, i.e. those that facilitate interaction between medical staff and/or physicians with patients and/or individuals interested in healthcare / fitness (e.g. remote consultation, patient decision aid, etc).
  • In mobile health, there're two most popular types of apps monetization: 1) subscriptions, and 2) pay-per-use.
  • mHealth app developers target their products at 3 key audiences: 1) chronically ill patients - 31%, 2) people interested in healthcare and/or fitness - 28%, and physicians - 14%.
  • In 2013, 82% of app publishers generated less than 50,000 mHealth app downloads, and 5% - more than 500,000 downloads.
  • The distinguishing features of successful mHealth app developers are:
  • Today, fitness apps constitute category with the highest business potential (see image below):

Read more about mobile app development.

mhealth apps

 

  • Geography-wise, USA, UK, Japan and Germany provide the highest business potential for mHealth applications these days

Now let's wrap up what's expected of mHealth apps development in the near future:

  • In the next 5 years, mobile health apps development will be driven by:
    • Deeper penetration of capable devices - 58%
    • Patient / physician demand - 38%
  • Top 3 show-stoppers are:
    • Lack of data security - 34%
    • Lack of eHealthcare standards - 30%
    • Poor apps discoverability - 29%
  • In the near future, mHealth apps are expected to help reduce significantly non-compliance and hospital readmission costs
  • In 5 years, remote monitoring (53%) and medical consultation apps (38%) are expected to make categories with the highest business potential

I recommend you to check out mHealth App Developer Economics 2014 for more interesting research findings.

Source: research2guidance.com

Vik is our Brand Journalist and Head of Online Marketing / PR with 11+ years of international experience in IT B2B. He's also a guest blog contributor to Business2community, SitePoint, Journal of mHealth, Wearable Valley and other IT portals. You can contact him directly on LinkedIn.

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