If you’re a startup in the business of developing mobile apps, HTML5 (a free and open source language) is a great option. Not only does it work across several platforms, it’s also easy to upgrade, and doesn’t require much to maintain it.

Mobile app developers are now starting to prefer HTML5 over other programming languages as it can work across a variety of devices and browsers.

Let’s dig in deeper to see more enterprise benefits of adopting HTML5 for mobile development.

1. It’s a Perfect Match to Meet the Demands of Emerging Markets

The largest area of growth for mobile devices is in emerging markets. As a result of the high costs associated with Apple’s mobile devices, iOS hasn’t really taken off in these countries.

HTML5, on the other hand, being able to function on both cheap and expensive devices stands a better chance of being embraced by emerging markets.

2. Enhanced UX

HTML5 apps have set the bar for user experience (UX). Do you really need another reason to adopt it as your programming language of choice for mobile app development?

When it comes to providing seamless responses to the request of users as well as OS-specific gestures, HTML5 has been found to be one of the best. It’s UX that can make or break your mobile app, so HTML5 can be a safe bet for startups.

HTML5 also uses features like accelerometer for mobile web applications and geolocation. This makes it more interactive and saves time and money as you don’t have to incorporate third-party plugins.

Further, apps are designed to utilize advanced canvas elements to enable simple control and management of graphics and images. Similarly, it also allows web programmers to play any video or audio content directly without a third-party media player.

3. Multi-Platform Compatibility Makes it Highly Cost-Effective

An app developed with HTML5 will work on Android, iOS, and Windows Phone. Further, browser-based HTML5 application can also run on all devices that support the code.

As a result, it is much cheaper than building native apps for each operating system.

4. The Benefit of Automatic Updates

Both users and application providers benefit from automatic updates. Further, automatic updates negate the need to support multiple versions of the app.

HTML5 ensures that apps get updated anywhere at any time. You also don’t need to be connected to a WiFi network to make it happen.

Because the native package offers access to the web through the browser engine, the end user doesn’t have to bother with manually updating the app as the major updates take place within web technologies (JavaScript, CSS3, and HTML5).

5. HTML5 Makes Mobile App Development a Breeze

Building apps with HTML5 is easy as each part has to be installed individually. This can be done by making use of another open source tool, JAVA.

Further, when you’re dealing with native apps, there are loads of terms and conditions and policies that need to be fulfilled before it can be advertised. With HTML5, you’re in the app store much faster.

HTML5 is also packed with a bunch of powerful features like the following:

Enhanced loading speed

Interaction with the device

Bandwidth estimation

Test code performance

Inspection of the device’s battery

6. HTML5 Incorporates Device Features

HTML5 also allows app developers to build apps based on the native features of a mobile device. So it can be easy to incorporate standard smartphone features such as GPS and the camera.

7. HTML5 Can be Used to Build Hybrid Apps

As HTML5 can be used across multiple platforms, it’s making a significant impact on hybrid apps that use web technologies like JavaScript, HTML, and CSS.

Further, development can be done once and applied across all platforms.

8. It’s Much Easier to Find an HTML5 Developer

Whether you’re looking to hire developers in-house or outsource it offshore, it’s a lot easier to find HTML5 developers at a reasonable cost. The same can’t be said for both iOS and Android developers.

As HTML5 is a free and open source language, a lot of programmers know it. So there’s a much larger pool for you to choose from.

There was a feeling a few years ago that HTML was lacking in features when compared to native applications. But HTML5 has silenced the critics and evolved considerably to be incorporated into a variety of modern technologies.

As startups are restrained by budgets and are continuously under pressure to deliver quickly, HTML5 makes a lot of sense. Further, HTML5 is only going to get better, so it will be interesting to see how its impact grows over the coming months!

Are you looking to hire seasoned HTML5 developers for your in-house or outsourced project?
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Andrew Zola is a freelance writer, designer, and artist working in branding and marketing for over ten years. He is a contributor to various publications with a focus on new technology and marketing.

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