Mobile market is growing quicker than ever and the recent purchase of OMGPOP for $200 million by Zynga only adds up to the trend. Mobile gamers already make up $2,5 billion worldwide and this number is expected to triple by 2015 and become $7,5 billion according to SuperData. But what are the reasons and the consequences of such rapid growth?
The first factor in the mobile market growth is smartphone penetration that has reached more than 50% in many regions. According to ComTech smartphone penetration in first quarter of 2013 is huge with Australia leading having 64% of smartphones already. Europe with 51% and North America with 45% make up the top three. And these numbers grow geometrically every year.
According to Juniper Research tablets and smartphones will become the top gamers “hardware” and leading device for in-app purchases in future. In 2012 year there were 21 billion of game apps downloaded by mobile users. And Juniper expects this number to triple up to $64.1 billion downloads in 2017.
Experts believe that tablet owners are eager and sophisticated gamers, and download two times more games than average smartphone owners. By 2016 tablet users will make the 86% of all in-app purchases.
According to Microsoft today mobile and tablet make up only 10 billion from the whole 65 billion revenue in gaming industry. But everything can change and very quickly. According to App Annie report on mobile gaming, the tablet and smartphone gaming revenue is already three times bigger than handhelds and continues to rise.
It is expected that tablet owners will spend up to $3 billion in game apps in 2016 and smartphone gamers’ in-app purchases will reach $6 billion by 2016. Taking into accounts all these numbers, it’s clear that migration from portable game consoles to smartphone and tablets will only increase in future. This infographic presents a snapshot overview of mobile apps development, market analyses, recent revenue stats and estimates by industry experts: