Mobile health is becoming more and more relevant as patients begin to monitor their health and reduce costs associated to it. And the healthcare industry is taking notice, but is the market self-sustaining? How are global app publishing activities making a difference and are they finding success? To better answer these questions we reference Research2Guidance 2014 Pharma App Benchmarking Report and their current (not yet published) 2015 findings. Read about mobile app development.

The report represented app publishers who have developed and launched more than 5,800 mHealth apps throughout the world.

On average, app publishers released 7 mHealth apps with 36% of these publishers entering the market as recently as 2013 and 2014.

In the next year, we may see a slight increase of mHealth apps hit the market. According to Research2Guidance, the below pie chart shows companies planning to develop an mHealth app in the next 12 months (2015).

The app market will grow to be more than $26 billion by 2017 with 2016 showing the largest increase in mHealth revenue.

 

The leading mobile platforms for eHealth apps are Android (83%) and iOS (81%). As Research2Guidance says, “All other platforms are far behind.” However, 51% and 45% of future app publishers plan to release mHealth apps for WindowsPhone or HTML5.

In 2014, app publishers targeted:

  • 31% chronically ill patients
  • 28% health and fitness-interested individuals
  • 14% physicians

Despite the targeted groups, the largest number of mHealth apps are categorized around fitness with over 30% of apps being listed this way. Closely following this category is medical reference (16.6%) and wellness (15.5%). Medical reference apps are defined as providing information about drugs, disease, symptoms and advice including location of pharmacies and medical centers/doctors. Wellness apps are described as all kinds of relaxation solutions from yoga to beauty tips.

Research2Guidance sees the following as likely for 2019:

  • Very high. Doctors and patients will meet in the doctors’ office to talk about apps which could support medical treatments
  • High. Healthcare businesses will need to understand the impact health API and data aggregators will have on their business models
  • High. New players such as sensor vendors or mHealth data aggregators will enter the market

As mobile health (mHealth) continues to grow, it’s important to partner with a business that has been riding this wave of technology for the past decade and has implemented similar apps including fitness. At Intersog, we have had the opportunity to work with medical providers in developing these opportunities, check out our portfolio to learn more!

Sources: Research2Guidance, 2015; featured image - ShutterStock.

Vanessa is Intersog's Marketing Manager for North America and has a nine year marketing background that crosses all facets of marketing, which includes B2C and B2B marketing. Or as Vanessa likes to say, "H2H marketing." When Vanessa is not at the office, she can be found exploring, eating and spending time with her better half, Spencer and their four-legged pets, Stanley Cup and Lady.

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